Smart phones and tablets are everywhere and are quickly replacing the PC as the preferred way to serf the web.
With more people using their Smartphones and tablets to search the Internet instead of computers, it’s easy to see why it’s important to have a mobile-friendly website. As someone who has a website and utilizes the Internet to do business, you should be aware that the majority of people who will come to your site will be using their mobile device.
Just look around.
Yes, right now.
Where are you reading this? On your tablet? Or phone? And who else around you has their nose in their phone?
While the popularity of mobile devices is one reason to have a mobile-friendly website, there are more profitable reasons to update to a mobile-friendly website if you haven’t done so already.
In 2012, Google conducted a survey to determine what Internet users wanted from a website accessed from their Smartphones and tablets.
The statistics showed that websites that weren’t mobile compatible actually sent customers away from their websites and to their competition.
67% surveyed said they were more likely to buy a product or use a service from a mobile-friendly site while 61% said if they couldn’t find what they wanted quickly, they would move on to another site.
A common reason why your traditional website will not be mobile-friendly is that the desktop version of your site on a mobile device may be difficult to read and navigate for a number of reasons. Your size font could be set too small, and you may have items that bleed past the mobile screen allowance.
You don’t want your readers to have to zoom in or scroll over to read content. Why? Because it’s not immediately readable and usable, and in today’s day and age, if it takes a little effort to navigate your website, chances are your readers and potential customers will move on. And you will lose a reader and a sale.
Another reason to switch to a mobile-friendly website is because last year Google decided to drop the rankings for non-mobile-friendly websites. They wanted to give their users what they wanted in their survey — websites that are easy to use on a mobile device.
Google’s new mobile-friendly algorithm sends the “unfriendly” websites to the bottom of the rankings. So what does this mean for your no mobile-friendly business or website?
It means less exposure, fewer customers, and less profit.
If you’re thinking twice about whether or not your website is mobile-friendly, good. Want to find out if yours is mobile-friendly? You can type your url on the Google Mobile-Friendly tester and find out.
Whether people are coming to your website to buy a product or read your latest blog post, a mobile-friendly website is essential today. Gone are the days where people sit at home to make purchases, do banking, and surf the Internet. Without a mobile-friendly website you will be virtually invisible to today’s consumer.